This application serves the purpose of motivating the industry and all representatives of brands and logos, in other words, businesses, to engage in actions that benefit others, focusing on the subtle simplicities of community life through the efforts of each of its representatives and employees, following the Paths associated with this Challenge.

Each company should have a system in place to receive numerical expressions representing value, associated with their actions, and linked to a list of psychological and social qualities available within this application. These qualities can be marked and appreciated to highlight the ways in which professionals and clients conduct themselves and serve.

It is through the number of approved actions that companies compete for the top position, demonstrating their commitment to producing actions that benefit others more effectively than their counterparts.